Your Website
This could be someone’s very first impression of you. You’re going to want a trustworthy website to back you up! But wait… I don’t know how to code or even where to start with making my own website?! That is the beauty of no-code website builders, such as Wix or Squarespace. As with anything, you’ll have to adapt to the program and learn your way around. But you certainly won’t have to learn web development from scratch.
The main focuses for creating your website should be:
- Accessibility
- Trustworthiness
- Navigation Ease
- An Overall Clean Look
What Should I Include In My Website:
- About Me (you!)
- Contact Information
- Social Links
- Email Opt-In
- Services Offered
When looking for inspiration, it doesn’t have to come solely from insurance websites either, inspiration can come from anywhere! Keep on reading to learn what to showcase on your website and a few ideas about how it could look.
About Me
Your “About Me” section should not just state basic information about you. It should have a little of your personality while showing you are qualified and capable of helping.
- First, include a nice photo of yourself. This can be a classic headshot or you in your element – maybe with a pet or doing your favorite hobby.
- Introduce yourself and share where you are generally located. If you serve multiple states, you could say, “I reside in Maine and serve the northeast states.”
- Share why you are an insurance agent and show some purpose for what you do. It can be as simple as saying you feel best when you’re helping others, have fun with it!
Example | Fill in the blanks with your information
Hi there, my name is [name], and I am a licensed insurance agent located in [location]. I became an insurance agent because I wanted to [reason]. I have lived in [location] for [#] years with my [family]. In my free time, you can find me [hobbies or interests].
Contact Information
Users need a way to contact you. Make sure the information you provide is accurate and that you check your phone and emails regularly. If you have an office and a cell phone, put down both but make the difference clear. Chances are you have a work email. If not, use an email address that is easy to recall.
Link Your Information:
- It’s handy for a user to be able to click on your number and be re-directed to dial it. You can also link to your email and any social media platforms that you are professionally active on. Be sure what you post is okay for clients and potential clients to see! These can be displayed with just hyperlinked text, or you can use icons.
Email Opt-In:
- This could be a great way to capture leads and make connections. You don’t need a detailed monthly newsletter, just seasonal emails and timely check-ins, i.e., AEP time. Give users the choice to subscribe or not. Just make sure you have a way for them to easily unsubscribe whenever.
At Fidelis Consultants, our agents have access to a full Marketing Hub and Marketing Team that can help you create captivating email campaigns and so much more!
Services Offered
What do you have to offer clients? Are there certain areas in which you specialize in? Let them know! Make it clear what you can do. To take that to the next level, add a Call to Action on what potential clients can do next if they are interested in your services. Direct them to your contact information or include a form on that page.
Example | Adjust to your business services:
- Where Can I help?
- Group Health Plans
- Life Insurance
- Medicare Advantage
- Medicare Supplement
- Want to Learn More?
- Fill out the form below and a licensed insurance agent will contact you shortly.
With That Being Said
It’s important that your website reflects well on you and your business. Introduce yourself, share what you have to offer, and make sure anyone that comes across your website can find a way to reach out! There are tons of resources out there to help bring your site to life. Fidelis Agents receive a discounted rate with Snoozzy.com, a website design agency that specializes in insurance agent websites & social media.
Reach out to a Fidelis local sales director to learn more today!